Marketing Looks Different Right Now
We’re evolving. Ensure your marketing is too.
We have to go bigger for our marketing right now… and that could mean creating a podcast for your online, service-based business.
And if you already have a podcast, it may mean leveling up your marketing for the podcast.
Marketing looks different in our current season. I’m sure you’ve seen it/felt it, but we’re not in the pre-covid, people-are-everywhere-and-READY-to-spend-big-money season any longer.
There was a day when we could create a single post on Instagram and get a number of new email list sign ups. There was a day when we could create a website, spread it to five of our aligned friends, and get some new clients.
But, I’m sorry, my friend… today is not that day. (Am I alone in this?!)
Those days may return some day… but that’s just not what conversion looks like these days.
BUT don’t go doomsday yet.
The bottom line is: people need your service. People want to work with you.
And hear me: I’m not saying we need to DO MORE or work STRONGER. Nah. That’s BS. You’re enough.
This is the takeaway message from your artist auntie: WE CAN WORK MORE CREATIVELY.
We can share more of the us that already exists.
We can connect people with our voices, our stories… our selves.
This is where pods really shine.
Folx are finding any business stuff on social media (and social media generally (let’s be real)) more and more sus.
Because it’s just some unknown source spouting word images into the world… Give them your voice. Give them YOU. Give ‘em a pod.
When folx hear your voice, hear your vibe, hear how you show up with guests, your laugh, your humor… y’all can fall in love and ride off into the proverbial business sunset together.
Set up a discovery call with me today to wonder at how we can
*dive into your greatest challenges and wins as a podcast producer (and human)
*build a podcast that is perfectly aligned with you, your brain, and how you work
*create a plan for a podcast that works for you by delivering YOU to your warm-ish audience
Through a 1-hour, free discovery call I’m able to use all of my 5 years of being in the industry as a creator, producer, editor, and consumer to help you:
*create or reset your vision for podcasting
*define your podcast goals and intentions
*and feel energized in whether or not a podcast is for you and where you’re going next
See you on a discovery call!